The company is testing alternatives to replace the millions of tons of plastic it uses every year.
In a year, Coca-Cola uses around three million metric tons of plastic packaging, much of which isn’t recycled. While the company works to use more recycled material, increase recycling rates, and test new models such as refill stations that rely on reusable bottles, it’s also beginning to test alternative packaging—including a new paper bottle that will roll out for a test run in Europe this summer.