Most consumers want to recycle, but aren’t always sure how. Brands can make it much easier.
You’ve got an empty plastic bottle—so what do you do with it? Recycle it, obviously. But how? Do you rinse it out first? Remove the cap? Does it need to be separated from other recyclables? From other plastics? If you’re confused, you’re not alone: In a 2020 survey, Smart Design found that 43% of consumers who responded thought the cap should stay on, while 48% thought it should be removed.