‘How Design Makes Us Think’ looks at the sociological, psychological, and historical reasons that some visual cues resonate so powerfully.
All design in any media is created to engage the viewer. Designers use typography, images, form, material, and color to communicate a message, whether designing a 2D graphic, automobile, or telephone. The communication is often overt, but some covert signals and cues also help the viewer form thoughts and emotions that are less easy to articulate. It may—or may not be—the goal of the designer to manipulate the viewer’s reaction. Nevertheless, every element in successful design works together to tell us how to think and, typically, what to do.