Can the brand that pioneered fast fashion undo the environmental devastation its business model has caused?
The world is drowning in clothes. While curbside recycling programs have existed for half a century, there’s no easy way to recycle jeans or dresses, which means many of the 100 billion garments bought each year get thrown out: 92 million tonnes annually, in fact. By 2030, that number is expected to go up to 134 million tonnes.