How Disney’s streaming service is outmaneuvering Netflix, Amazon, HBO Max, and everyone else by subverting what had been the new way of doing business.
Earlier this month, Netflix sent out an email announcing titles on its service for that week. The flurry of personalized (for the subscriber) titles included its teen romance hit To All the Boys: Always and Forever; the Nickelodeon series iCarly; and War Dogs, a Netflix original movie starring Bradley Cooper. There were also promos for recent Netflix originals: Bridgerton, Shonda Rhimes’ buzzy period drama; the teen film We Can Be Heroes; and George Clooney’s sci-fi film The Midnight Sky.