Ads targeted to zip codes where vaccine uptake is low could have positive results. Facebook should give them away to public health departments.
With the first vaccines administered in the U.S., the end of the COVID-19 pandemic is now in sight. The challenge over the next year will be achieving widespread vaccination across the entire population, especially among people of color who are suffering and dying from the virus at higher rates. Many experts are worried that vaccination rates for minority groups could lag behind the rest of the population. Data from the first weeks of the vaccine rollout indicate that in some states, white Americans are being vaccinated at two to three times the rate of Black Americans.