In the latest iteration of the mascot wars, Intel woos Apple’s one-time personification and flips the script on a classic ad campaign.
For 66 commercials that ran between 2006 and 2009, Justin Long was a Mac. He was the cool, casual, laid-back personality, gently dealing with John Hodgman’s manic nerd PC. Together they were advertising’s ultimate odd couple, and made the “Get a Mac” campaign one of the most popular and recognizable commercial campaigns ever.