Despite pandemic-related delays, the founders of the experiential art center say they still expect to shake up the art world.
Superblue, the experiential art center created by Pace Gallery executives, plans to open its first location in Miami in early spring, after COVID-19 derailed plans for a 2020 opening. (Emerson Collective, Laurene Powell Jobs’s social change and investing arm, is a founding partner.) Superblue, which plans to open several locations, will commission installations from experimental artists such as Nick Cave, James Turrell, Es Devlin and teamLab. The twist? Instead of selling the art to wealthy patrons, Superblue will sell tickets, starting at $30, to the public. Fast Company’s Stephanie Mehta spoke with cofounders Marc Glimcher, who also is president and CEO of Pace Gallery, and Mollie Dent-Brocklehurst, Superblue’s CEO, about the business model behind the concept, and why social-distancing restrictions might actually work in its favor.