Victoria’s Secret was built from the male gaze. Rihanna’s Savage X Fenty is all about what women want. And it’s about to get even bigger.
Savage X Fenty, Rihanna’s two-year-old online lingerie brand, makes Victoria’s Secret look tame. At Savage’s annual fashion show, women strut out in crotchless teddies, sheer bras, and heart-shaped nipple pasties to the pulsating music of Travis Scott and Lizzo. But when you take a closer look, you begin to notice stark differences between the upstart and its 43-year-old predecessor. While the Victoria’s Secret show was known for skinny supermodels, Savage embraces diversity in every form, featuring women and men of all sizes, skin tones, and ages, including pregnant women and drag queens.