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March 1, 2021

Seth Rogen and Evan Goldberg’s weed brand, Houseplant, is ready to light up America

The weed is only available in California for now, but with an array of eclectic homeware also on offer, smoke is just the start.

In the 2008 film Pineapple Express, Seth Rogen’s character, Dale, is introduced to a new, innovative, cross-shaped joint-rolling design by his dealer, Saul (James Franco). “This is the future,” says Saul. “This is, like, the apex of the vortex of joint engineering. . . . This is it, man. This is what your grandchildren are gonna be smoking. Future. The future . . .”

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