Do we really need all that plastic and metal?
In 1982, the legendary designer Hartmut Esslinger began working with Apple. Esslinger had defined the design for Sony in the late ’70s. Steve Jobs wanted his computers to have a similar mass appeal. And what was born from the collaboration turned techie computers into accessible appliances: The Snow White design language, which wrapped the original Macintosh in a fog-colored plastic case, with sleek stripes that doubled as ventilation. The tagline? “Introducing Macintosh, for the rest of us.”