Is this Apple or a fictional tech overlord we’ll see in a yet-to-be-released dystopian film?
A young woman lies in bed, staring into the camera, and calmly explains how “The Sleep app helps me establish a bedtime routine by silencing my phone.” The phone sinks into the duvet as if it were an ocean swell. The room’s light melts into dust. Then the entire room folds inside out to become a dreamy celestial void, but with more pillows. An angelic choir reaches a soft crescendo as she falls asleep amid a desert landscape of pillows. Then the tagline: “The future of health is on your wrist.”