‘Good Ideas Deserve to Be Found’ is basically targeted ad hype set to a funky beat to keep the music of small-business ad-buying playing on a loop.
A cat adoption café. Specialty fashion accessories. Goat yoga. There’s one place it all can find an audience. Here’s a hint: It’s one of the two places that gobble up more than 60% of digital advertising dollars. This week, Facebook launched a new ad aimed at every type of small business and entrepreneur, pitching itself as the best place to have an idea found, precisely because of its ubiquity as a social platform.