If you want to have a real cultural impact, it’s not enough to just be a viral Twitter meme.
Recently I’ve been asking a lot of questions of my colleagues in New York, Brussels, Geneva, and Melbourne in an attempt to articulate what connects our work across the oceans. What does it mean to work simultaneously with the largest tech company in the world and a small, artist-run initiative in Melbourne? How might the experience working with a bank in Brussels relate to that of a watchmaker in Geneva? And why should we care?