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February 16, 2021

What do Disney and ‘Star Wars’ have to do with selling electric Chevy Bolts? Not much

Chevy’s new ad goes for blatant brand halo of X-wings and princesses of the Magic Kingdom to pitch its new Bolt EVs.

The electric car is charging in the garage as a family packs it up for a road trip. Mom calls the little girl “Tink” as the little princess waves her wand to start the car.

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