Designers have become too reliant on focus groups and previous successes, rather than drawing inspiration from the world around them.
Today, design is more integrated into the world than ever before. Our profession is ubiquitous, permeating industries, companies, and organizations. This is a great thing for designers—we are needed! We are wanted. We are valued. And the world is benefitting. However, we have to ask ourselves about the unintended consequences of our work. What does it mean for us, as designers, who are often asked to create something new, but always reference what has been done before? What does that mean for how we think and what we make?