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January 29, 2021

Why U.S. tech giants are obsessed with ShareChat, India’s hot social network

In a country where many people are coming online for the first time, ShareChat makes it easy to get social. And it doesn’t bother with supporting English.

Tech giants are running out of avenues for growth. In the search for their next batch of users, most of them have turned their attention to India, where more people have logged onto the internet for the first time in the last couple of years than the U.S.’s entire online population. And one startup has emerged as their hot ticket into the country’s most idiosyncratic audience: ShareChat.

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